Dr.Xiao Ying from Yunnan University 

Developing industries based on local condition is a key measure of poverty reduction in China. Motivated by related mechanisms of Chinese Government,our Ministry of Education established 8 “Poverty Alleviation Alliances”of Universities and Colleges, respectively for Urban and Rural Planning, Education, Agriculture and Forestry, Tourism, Health, Consumption, Intangible Cultural Heritage, Resources and Environment.179 universities and colleges under these alliances cooperate with each other, share resources and leverage competitive strengths to contribute in poverty reduction. They participated in poverty reduction by carrying out researches, organizing training and coordinating resources. 

Chinese universities and colleges focus on the following aspects in poverty reduction: First, pay attention to the scientific research of industrial foundation. By researching and assessing the development trends of industry and market, they help to plan and deploy industrial poverty alleviation projects, support local unique industries, and build long-term assistance mechanism combining poverty governance and education. Second, accurately guide the investment of resources of nature,culture, personnel society, finance, policy construction to invest in industrial operation, and promote the integrated development of characteristic advantageous industries.Third, they enable the transform of ecological and cultural advantages into  "ecological industry", plan the ecological agriculture, ecological forestry, ecological animal husbandry  and ecological tourism, and form the industrial development path of "technical support from universities + local industrial operation + cooperative organization guarantee".

According to the mindset of “Guiding industries to villages, involving every households and benefiting to participants”, universities and colleges helped poverty striking areas in developing coffee, tea, vegetable, mushrooms, medicines, husbandry and agricultural products processing etc. Their major practices include: First, exploring new approaches in theory and practice, forming a mechanism of "top-level design" to "village to household" and "follow-up evaluation".Second, created the model of university expert team + farmers, university scientific research projects + enterprise cooperatives, university innovation platform + industry, and promoted this model nationwide. Third, cluster effect of unique industries in poverty striking areas become more prominent. Resource factors of industrial operation have been mobilized orderly. Industrial chain become more complete. Local natural resources and ecological environment are enabling the forming of sustainable and centralized production of agricultural products while protecting rural environment. 

Universities and colleges also speed up the transformation of traditional industries. E-commerce poverty alleviation has changed the sales mode of agricultural products. Agricultural products were traded more effectively brings more tangible benefits to rural areas. They boosted “Brand Agriculture” and cultivated brands for tea and coffee. These brands connected ethnic villages and families with the rest of the world. With technical support, expert guidance and brand building from universities and colleges, chicken breeding and catering are elevated to the higher end of the industrial chain. Ecological dairy industry of Dali Prefecture supports the construction of beautiful and wealthy villages. The development of environment-friendly industries also contributes to the conservation of beautiful mountains and clean lakes. 

Experience and enlightenment of universities and colleges in targeted poverty reduction: 

First, set new direction for future assistance  according to the situations during the transformation from targeted poverty alleviation to rural revitalization. 

Second, facilitate the formation of entire industrial chain, upgrading industries by cluster,integration,structural adjustment of industries as well s planning of ecological industries, promoting high-quality development.

Third, build  demonstration area of modern agricultural brands, so as to enhancing values of products from production instead of consumption. To enhance values of enterprises, we shall enable them in building brands by cultivating commercial brands and brands for public benefit. To improve values of industry, we shall encourage introduction of all kinds of resources to achieve transformation, integration of industries, higher added value and sustainable development. 

Forth, encourage more talents to rural areas. We shall make talents play a leading role in rural revitalization by projects guiding migrant workers, professional teachers and volunteers to rural areas, promoting model of “ Programs + Personnel” and “Firms + Farmers”. 

Fifth, facilitate construction of e-commerce platforms, open more channels for sailing agricultural products. We shall open market for agricultural products by group purchase of communities, live-streaming sales and customized production, so as to improve efficiency from the source of the industrial chain.